Out-Of-Home Advertising - Red Hot in 2019!!
I just read an article that I want to share with you: “Out-of-Home Ad Revenue Hasn’t Experienced Growth Like This in More Than a Decade”. This is exciting! Out-Of-Home is the category of advertising that includes “billboards, street furniture, transit and place-based” ads. Graffiti Ads is a prime example of placed based Out-Of-Home. The entire category experienced a 7.7% increase in revenue in the second quarter of 2019, compared to the same period in 2018. the second quarter of 2019, compared to the same period in 2018.
In the face of having every imaginable online advertising tool available to them, major advertisers are now spending much more on Out-Of-Home than they were last year. Why? Because they are coming back to what they knew all along: IT WORKS REALLY WELL!! From the article: “Nielsen found 66% of U.S. travelers report taking an action on their smartphone after exposure to an OOH ad. By generating engagement in the real world, OOH’s value to brands is stronger than ever.” Now is the perfect time for you to join the major advertisers that are utilizing Out-Of- Home advertising. Graffiti Ads offers advertising that people look at ON PURPOSE for up to a minute, which is a rare occurrence with advertising. Graffiti Ads is eager to help you get the word out, as we have been doing for locally owned Triad businesses since 1993.